RUNWAY: Taking Japanese Business Abroad

A Tokyo-based consulting platform – marketing & communications professionals that help Japanese business takeoff outside Japan. Runway develops English-based marketing communications and branding for Japanese companies to address the needs of international markets.

Client

runway

Service

Design

INPUT

Provide service naming that will appeal to the Japanese market. Creation of the visual identity, copywriting in Japanese and English, and website design and development.

OUTPUT

RUNWAY was proposed and agreed as the service name and metaphor for Japan outbound marketing support services. The brand identity was developed and applied to the website.

The Key Visual

The Print

The Web

Credits

Brano Beres
Risa Sasaki

deliverables

Brand Development

Visual Identity

Web Development

Copywriting

Print Design

Localization